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Flour Girl

Postal Baking & Occasional Cakes

April 27, 2020

Flour Girl is a family run business providing baking products and occasional cakes distributed across the U.K

CF63media were appointed to design a brand that captured the heart of the company. We created a retro but elegant brand with distinction and the softness that represented the client and they’re vision for the company.

The Task

  • Brand Development
  • Brand Application
  • Social Media
  • Web Design

Brand Development

With the concept of a high-end product in mind, the graphic design process incorporated competitor research, and mood boards which led to the generation of several concepts.

After integrating client feedback, the final logo design was completed and implemented into the brand application

Brand Application

The Flour Girl product postal range developed from a concept to a reality based on the brainstorming between the client and ourselves, requiring the new brand to work across container sizes, and materials. This required fluidity and adaptability in application, but to also maintain a brand standard in any given situ on product packaging. The logo and packaging had to work together for optimal positioning and uniformity in the message it conveys.