CF63media were appointed to revamp a brand for an established plumbing and heating company. The goal was to establish a better social media presence and construct a user-friendly CRM platform for future client and work prospects.

The Task

• Brand Development
• Brand Application
• Social Media

Brand Development

As a family business it was important for the client to maintain his name and reputation. After integrating client feedback, the logo design was modernised and implemented into the brand application for social media integration.

Brand Application

The clients main objective was to engage with their customers more directly and more concisely. As a start we revitalised their Facebook account and started developing marketing material to post in accordance with a scheduling plan. Cf63media took control of post responses and direction of leads to a platform where the information could be collated and handled directly by our client.

Customer Relationship Manager

The development of the platform allowed for a user friendly management of new contacts and potential leads for Macgregor Plumbing and Heating to work through. This method also allowed for tracked of previous installations for follow up business in the future.